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In the constant search for new clients in sales and marketing the famous “I Buy My Straw Hats in the Fall” line can prove to be very profitable.

When Bernard Baruch, the legendary investor and advisor to Presidents was asked the secret to his success he made the now very famous statement “I Buy My Straw Hats in the Fall”.

Odile Faludi has turned teaching cold calling techniques for profitable lead generation and new clients into a fine art. I recommend you speak with her without delay.

Combine your LinkedIn profile with a great company page, a well SEO’d, well designed website, with Odile’s Starting Conversation new client ideas and our sales solutions and there you have it!

More sales at better margins!

He had a purpose behind the comment other than buying at the season end retail sales, and many interpreted it as meaning “Do the opposite to what the crowd are doing”.

When I first met Odile Faludi and discovered her interest and expertise lay in Starting Client Conversations using the old methods of Cold Calling with a new fresh highly targeted, highly focused twist she really captured my attention and the famous old quote kept coming back into my mind. So much so that I have now given Odile and her Starting Client Conversations program its own dedicated page on our website. http://www.salesdrive.com.au/cold-calling-odile-faludi/

Right now the crowd all seem to be blindly and hopefully wrapped up marketing with the new digital age methods which might yet turn out to be all HYPE and full of people looking for free stuff– whilst canny sales people and sales managers who “Buy their straw hats in the fall” are making fortunes from cold calling in a far less crowded space.

Any top Sales Director would recognize the folly of ignoring telemarketing altogether, a person who has never been successful in sales before might believe that you can eliminate the cold call from the sales and marketing mix but compared to cold calling the internet is still a bit of the old wild west when it comes to guaranteed solutions.

No doubt one day it will happen.

Phil Polson, Author and Internet Marketing Partner, Proven Online Profit Process